Nomenclature… nom, nom, nom

We craft distinctive brand names that strengthen your practice, tell your story, and most importantly, help you to be discoverable & memorable.

Your practice name is often the first impression you make on potential patients and referral partners. It needs to convey professionalism, expertise, and trustworthiness while being memorable enough to stick in people's minds long after they've heard it.

Before we can create the perfect name, we need to understand your practice's unique position in the market. This foundational work informs not just your name, but your entire brand direction.

Why Strategic Naming Matters

Your practice name will appear on everything from your website and business cards to referral forms and professional directories. It needs to:

  • Build Trust - Convey professionalism and medical expertise

  • Enhance Memorability - Stick in patients' minds when they need your services

  • Support Marketing - Work effectively across all marketing channels

  • Enable Growth - Accommodate practice expansion and service development

  • Reflect Your Values - Authentically represent what your practice stands for

 

Brand Discovery & Research

We conduct comprehensive research to uncover your core values as an individual or organisation, and to understand your patient and/or client demographic, your referral networks & your competitors.

Our Brand Strategy Process Includes:

  • Brand Discovery Questionnaire - Comprehensive assessment of your practice vision, goals, and values

  • Patient & Audience Research - Understanding your patient base and target demographics

  • Competitive Analysis - Analysing your market position and opportunities for differentiation

  • Values & Positioning Framework - Defining what makes your practice unique and valuable

Strategic Brand Naming Process

With a solid foundation of research, we move into the creative phase where strategy meets imagination. Our naming process explores multiple directions to ensure we find the perfect fit for your practice. This includes:

  • Brainstorming Sessions - Generating diverse name concepts that align with your strategy

  • Linguistic Analysis - Ensuring names work across different contexts, cultures and pronunciations

  • Scalability - Future proofing your brand, we consider how names will work as your practice grows.

Due Diligence & Validation

A great name needs to be more than just creative – it needs to be legally and practically viable in today's digital landscape.

Our Comprehensive Due Diligence Process:

  • Domain Name Strategy - Securing relevant web addresses for your chosen name

  • Social Media Handle Research - Checking availability across all major platforms

  • Trademark Searches - Ensuring your name doesn't conflict with existing trademarks

  • Registered Business Name Checks - Verifying availability for official business registration

  • SEO Considerations - Analysing how your name will perform in search results

What You’ll Receive

Brand Naming Package & Strategic Recommendations:

  • Curated selection of Primary name recommendation with supporting strategy

  • Alternative options for different positioning approaches

  • Detailed rationale for each recommendation

  • Corresponding domain name strategy / availability

  • Social media handle strategy / availability

  • Domain acquisition strategy and priorities

The Foundation for All Your Branding

Brand strategy and naming provides the essential foundation for all your future branding efforts. This strategic work influences your logo design, website development, marketing materials, and overall brand personality.

Your brand strategy becomes the North Star that guides every creative decision, ensuring consistency and authenticity across all touchpoints. The name we develop together becomes the cornerstone that everything else builds upon. Our brand naming and strategy service is designed to work seamlessly with our brand identity design and website development services, providing a cohesive approach to building your practice's complete brand presence.