The ground in which you plant, is integral to how you grow.
We create unique visuals that are not only beautiful but strategic, designed to capture the hearts and minds of your patients, and clearly express who you are, what you do, and why it matters.
Brand design is a creative process, so how we work adapts and evolves depending on the needs of each client and project, but it begins with conversations.
Brand Identity Design
We place emphasis on the brand discovery phase because in order to solve any problem, we must come to understand it first. Fostering a conversation about why you do what you do offers us the opportunity to listen deeply to your vision & goals for your practice, and will ultimately help inspire unique strategic solutions for your brand. We’ll then translate your practice's values and personality into compelling visual design that positions & embodies who you are and what you do.
Typical Brand Inclusions:
Custom Mood Board Designs - Visual exploration of potential brand directions based on your strategy
Concept Development - Multiple design directions that reflect your brand positioning
Logo Design - Primary and secondary logo variations for different applications
Custom Illustrations & Icons - Bespoke graphics that reflect your services and expertise
Colour Palette & Font System - Carefully selected colors and typography that convey professionalism
Brand Style Guide - Comprehensive guidelines for consistent brand application
Brand Collateral Design
How your brand is expressed across your print and digital collateral is key to building trust and authority with your audience. Your brand identity will be rolled out across your collateral to complement and reinforce the existing reputation of your brand. We'll work with you to design a selection of stationery & collateral items that you'll need day-to-day in your practice.
Collateral Design Services include:
Digital Applications
Fully responsive, search engine optimised website (checkout our Web Design Services here)
Social media templates & graphics (cover images, banner images, post templates)
Digital patient forms and registration systems
Print Materials
Business cards & professional stationery suite
Letterhead and correspondence templates
Referral pads and communication materials
Patient registration forms and intake documents
Patient handouts and educational materials
Treatment brochure design and marketing materials
Environmental Design
Practice signage & wayfinding solutions
Interior graphics and room identification
Reception area branding elements
Brand Design Packages
We tailor our brand packages to suit what your practice needs, and to help you launch your new brand with confidence and ease. We strive to provide you with everything you will need to launch in practice, whether that is print based or digital.
Once complete, we’ll transfer you a whole suit of brand logo files, print collateral, and set up up with tools like your Brand Style Guide and/or Brand Kit in Canva, so that you can manage everything in house moving forward.
Full Inclusions
A brand questionnaire & strategy session to kick things off. This is a collaborative session over phone or zoom where we’ll dive deep into your vision & goals for your practice, understand your patient demographic, drill into your messaging and positioning, to ensure that everything we create is backed by strategy, not guesswork.
A full logo suite + any other branding items created through the process (which may include brand stamps, wallpapers and other visual design elements.
Art direction and guidance of the look and feel of your new brand which normally includes a selection of curated imagery to use alongside your new brand.
A Brand Style Guide outlining how to display your new brand across all touch points. This includes logo usage guidelines, typography (font selection and use), your colours, imagery style and any assets created for your new brand.
The design of x2 other items to help you get started. This could include: stationery pack (including business card, letterhead & an html email signature), referral pad design, patient registration forms, a new presentation template, Instagram art direction and the creation of some social media templates, Canva Set up including Brand Kit setup, or practice signage. If you need more than two items we can add these to the mix.
Your Investment
Branding Projects usually sit between $3000-$5000 +gst depending on final inclusions.
If you wish to couple your Brand Design with Website Design and Development, we usually offer this as a complete project package, which usually sits between $10000-$14000 depending on the final scope of the website.
WHAT IS A BRAND? AND WHY DO I NEED ONE?
Your brand is more than just a logo – it's the complete visual and emotional expression of your practice's values, expertise, and commitment to patient care.
A powerful brand identity will elevate your services and build the connection and trust your patients and referral networks are looking for.
DO YOU OFFER PAYMENT PLANS?
Absolutely! We offer flexible payment plans and are super happy to work with you to find a payment plan that will work for both of us. You may chose to pay everything upfront, or we can break down the cost into manageable portions.
Branding Projects are normally split into x2 payments
Website Design Projects are normally split into x4 payments – or monthly payments
Design Days require payment upfront before the day is reserved for you.
All final work will only be released once your total invoice is paid.
WHY ARE GOOD IMAGES IMPORTANT? WHERE DO YOU GET YOUR IMAGERY FROM?
Strong photography & imagery will bring your brand to life.
Where possible, we always recommend organising a professional photo shoot so that you generate a bank of brand assets you can use to accompany your marketing and communications, and the great thing is that this shoot will produce 100% original imagery to use across your brand.
Ultimately, low-quality imagery will only be able to offer a low-quality result.
We can offer you a quote for licensing imagery as needed, and we also know where to find awesome free imagery for our projects too. Unsplash and Pexels are particular favourites!
HOW DO I CHOOSE THE RIGHT PHOTOGRAPHER? CAN YOU RECOMMEND ONE? HOW MUCH DOES THAT COST?
Over the years we’ve developed relationships with a great range of photographers all across Australia, New Zealand and the UK, and can recommend their services should you require them. We’ll work closely with your photographer in the lead up to your shoot to make sure they are on the same page in terms of the shots we’re after, and the look and feel of your brand too.
Pricing for photography will vary depending on the type of shoot, and the photographer you engage, however we have a range of photographers at various price points so we’ll work to secure the most suitable option for your project and your pocket.