We are a website design studio focused on building beautiful websites and meaningful & thoughtful brands.
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Does your website perfectly represent you & your unique services?

Does it inspire confidence & trust in your patients? Does it convey your years of experience, the breadth of your medical services, and your commitment to patient care?

If you are a surgeon, doctor or medical professional, your website needs to build credibility & trust with your patients, be a powerful & cost effective marketing tool, and enhance communication & connection with your patients and your referral network. Are you ready for your website have this impact?


Custom Website Design for doctors, surgeons & medical specialists.

More & more patients are heading online to conduct initial research about their doctors on Google and other search engines. It is so important that you build a professional online presence to enhance your reputation in your industry. Your website is a powerful marketing tool, allowing visitors to get to know you & discover your unique services & treatment options.

Our approach guides you purposely through planning & content creation to the design, development & launch of your custom website. We understand how to translate your expertise & services using thoughtfully branded illustrations and digital offerings, to connect in a real and human way with your patients & referral networks.



Who is this for?

The Website Design Package is perfect for you if:

  • You are a healthcare professional, surgeon, doctor, medical specialist, coach, therapist, or counsellor

  • You are ready to start reaching your ideal audience and booking more patients

  • You are ready to invest in a website that elevates your professional services

  • You don't have a website yet, or would like to redesign an existing website

  • You've browsed our portfolio and you like what you see

  • If you're ready to partner with us throughout the design process and put in the time & energy to achieve your custom website design

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Timeline: 2-3 Month Partnership

This depends on the scope of your project, and includes an initial two weeks for the discovery phase & homework tasks.  


What's included?


Custom Website Design & Development

Handsome Ground Studio will design and build a fully functional custom website using the Squarespace platform.

Design will include the following:

  • setting up account and logins

  • template selection and modification

  • navigation and content architecture (wireframe)

  • page layout & design for approx 10 pages

  • mobile responsive design

  • 1 x Contact form integration with GSuite or Mailchimp

  • Blog design (if necessary)

  • Incorporate functionality for downloadable PFD documents across the website

  • Set-up and integration of booking/calendar software (if necessary)

  • Social Media integration

  • Custom CSS code as required

  • SSL Certification

  • custom Error 404 page design

  • training and technical support

Photography and Brand Images

We work closely with your portrait/brand photographer to project manage your photography so that you get the best outcomes for your new website. We will also source a variety of images for use on your new website from third-party stock photography providers, delivered as JPG file versions, sized for web. Additional fees apply for photography as per your photographer’s fee schedule.

Custom Website Design on Squarespace

We configure your DNS records with your Domain host to reflect your website hosting through Squarespace.


We will work with you to setup your email account through either a Google Gmail account, or through other hosted options.


We optimise your on-page website content for Search Engines & verify your site with Google Search Engines. Additionally, we connect Google Analytics to your new website for best practice analytics & reporting project


Websites for medical specialists & healthcare practitioners must adhere to the following rules & guidelines:

AMA Position Statement on Advertising and Public Endorsement

Medical Board of Australia's Guidelines for Advertising of Regulated Health Services

We’re taking a limited number of bookings for September-December 2019, and booking into 2020.

We’re currently designing Branding & Websites for:

  • Branding & website design for a Cardiovascular Surgeon based in Sydney, Australia

  • Branding & website design for an Ophthalmic & Oculoplastics Practice based in Strathpine, Australia

  • Branding & website design for an Ophthalmologist based in Bristol, England

  • Branding & website design for a Dermatology Practice based in Northbridge Sydney, Australia

  • Branding & website design for a Dermatologist based in Sydney, Australia

  • Print Collateral for an Ophthalmologist based in Brisbane, Australia

  • Website design for a Urologist based in Bundaberg & Brisbane, Australia

  • Website update for a team of five Vascular Surgeons based in Camperdown, Sydney, Australia

  • Website design & branding for an Oculoplastic Surgeon practicing across Melbourne & regional Victoria, Australia