How to set up Google Analytics in Squarespace.


Whether you are running an online business, writing for a blog, or showcasing your work online, you want to grow your audience. 

Understanding your website’s traffic and being able to analyze their demographics and behaviors is so important to growing your audience base.  Once you know who these visitors are, when they are online, and how they came to find your site, you will be able to use that information to create valuable tailored content that your audience is looking for.

Squarespace provides analytics in the settings tab of your website, which is a great start in understanding your traffic.  Google Analytics however, is the industry standard for analysing your website traffic and being able to understand who is coming to your site.  When you install your Google Analytics tracking code to your Squarespace website you will be able to dive deep into your audience base, finding out their gender, interests, even country and city of origin.  Google Analytics also allows you to track and analyse any Google Adwords campaigns you may be running on your site within the one space.

So the aim of this article is to get you set up with your Google Analytics Tracking Code in Squarespace, so that you can get to know your audience a little better.       

Step 1: Set up your Google Analytics account

You will need to have set up your Google Analytics Account for your website (if you have not yet done this you can start here:

Step 2: Find Your Tracking Code

Once you have set up your account in Google, you will need to find your Google Analytics Tracking Code in the ADMIN panel of Google Analytics.

In your Google Analytic’s account, click on ADMIN in the left hand side menu (with a cog wheel as it's symbol).

Then select Tracking Info > Tracking Code in the Property column of this page.

Your tracking code is available at the top under Tracking ID.

Step 3: Connect Google Analytics with Squarespace

After you have your Google Analytic’s tracking code, you will need to input the code into the backend of your Squarespace site.  Log into your Squarespace account and click on the Settings tab in the menu.

Once in Settings, scroll to Website click Advanced > External Services.  Paste your unique Google Analytic’s tracking code in the Google Analytics Account Number field as shown below.

Well, look at that - you're done! Your Google Analytics account is now set up to track your Squarespace site! It usually takes a couple days for your analytics to display relevant data, so check back in a few days to see detailed data of who is visiting your site.

About the Author

Helena is Handsome Ground Studio’s founder and website designer, hailing from Sydney, Australia and now living in beautiful Canberra. A visual strategist and designer at heart, Helena is passionate about engaging with healthcare professionals and small businesses, empowering them to accomplish big things online. When she’s not busy designing websites, Helena loves to spend time with her family, gardening and cooking, and always loves a good conversation. She’s also a talented creative herself, illustrator at and ceramic enthusiast!

Helena Leslie