Included in the Masterclass…
1. Making Your Website WORK
What’s important when building a new website for your practice? Well, first and foremost, you want your website to work. When you literally have only 3 seconds to connect with your visitor, you need to make sure your site loads in time to capture their attention! So your site needs to work well & be optimised to industry standards in terms of speed & user experience.
2. Building Trust & Connection
Secondly, you want your site to connect through targeted content. If you don’t connect, immediately, with your ideal patient, they are going to go somewhere else. So I’m going to go through what you need to have on your site to connect with your ideal patients, giving them the confidence to reach out to you & book in their first appointment.
3. Elevating your brand
Thirdly, you want to stand out & set yourself apart from other competitors in your field by positioning yourself as a trusted authority, and generally good human. To increase your perceived value & authority as a practitioner, you need to elevate your brand identity, and build trust through the consistent application of that branding. And we’ll walk you through how to do this.
4. BONUS Training - Marketing
Lastly, the path from first impressions, to a patient booking in with you, is not a simple straight line. It is a complex web of various ‘touch points’ and it generally takes 7-9 touch points before a visitor is ready to become your patient. You need a clear strategy in place to nurture your visitors along these ‘touch points’ to boost the conversion of your site, so we’ll go through how to do this too.
Founder & Director of Handsome Ground Studio
A passionate designer turned business owner & entrepreneur, Helena completed her studies at the College of Fine Arts UNSW, before moving to beautiful Canberra with her husband and two children.
Helena launched Handsome Ground Studio in 2016 to partner with healthcare practitioners & small businesses owners, to achieve powerful outcomes for their businesses & their lives. She is a big believer in quality over quantity, and is passionate about elevating honest brands through intentional design & digital strategies.
Handsome Ground Studio is trusted by Healthcare Professionals Australia Wide.
Some of the kind words our clients are saying about us:
Dr David Gunn - Ophthalmologist
“Handsome Ground Studio is an excellent website design company. I was very impressed with their professionalism, communication and most importantly the final product. I couldn't have been happier with my experience and will definitely use them again for future projects.”
Private Genetics Health - Genetic Counselling Service
“Handsome Ground Studio was able to design a user-friendly dynamic space where a complex medical service is now easier to understand and more approachable.”
Dr Liz Dawes-Higgs - Dermatologist
“Handsome Ground Studio was amazing to work with. She totally got the concept and brief right away. It was smooth sailing from there & couldn’t have been easier. I would highly recommend Helena to anyone that needs someone they can trust, to work on their website.”
Dr Laura Chin-Lenn - Breast & Endocrine Surgeon
“As a Specialist Surgeon it was daunting to design my practice branding. Handsome Ground Studio did a brilliant job. I would not hesitate to recommend their services to health professionals for logo & website design.”